directra delivers your brand

BRANDING

Exclusive control of advertising and content for your target market.

VERTICAL MARKETS

Position your brand with sports, organizations, and clubs based on selected demographics.

COMMUNICATIONS

Provide branded social communications via voice, text messaging, and email.

PROPAGATION

Let your brand travel via videos, photos, and messages to Facebook, MySpace, and YouTube.

PODCASTING

Subscribe to branded video and audio files with iTunes and iPods.

voice calls include your brand

CALL BLAST

Branded voice messages can be broadcast to any or all members.

Listen to a branded call blast:

GET THE MESSAGE

Call blasts sent as branded email messages with an MP3 attachment.

See a branded email blast

iGROUP PHONE NUMBER

Branded voice system connects members and friends.

Listen to a branded voice system:

iGROUP 411

Say a member's name and ring their home phone, cell phone or both.

branded text messaging

TEXT BLAST FROM THE WEB

Text messages broadcast to iGroup members include your brand.

See a branded text blast

TEXT BLAST FROM YOUR PHONE

iGroup members can send branded text blasts directly from their mobile phone.

EMAIL BLASTS

If a member Texts "call" as a reply Directra will dial the text sender with a brand preannouncement then connect members via the phone.

branded email

EMAIL BLASTS

Email messages broadcast to iGroup members include your brand.

See a branded email blast

PERSONALIZED EMAIL

Provide email addresses that
include your brand such as
jim@bluffview.purina.com

ACTIVE LINKS

Your logo on sent emails is an active link to products and services on your web site.

PROPAGATION

Email messages and your brand move seamlessly across email providers i.e. Gmail, Yahoo, Hotmail and others.

integrate your web services

COMMERCE

Integrate your B2C platform and provide members with online access to ordering, delivery information and status.

AD CAMPAIGNS

Target your print, web, and video ad campaigns to specific groups based on demographics

SURVEYS

Deploy product questionnaires to specific groups before introducing new products.

MEDIA PUBLISHING

Deploy instructional or informational multimedia programs to specific groups based on geography or type.

marketing analytics

STATISTICAL TOOLS

Collect and review click-through rates, video views and blast impressions.

DEMOGRAPHICS

Access demographic data on age, gender and geographic distributions.

FOCUS GROUPS

Initiate focus groups with your target audience via email, text messaging, or voice calls.

TEST MARKETING

Test the efficacy of new ad campaigns in control groups before product launches.